Case study: CSN
For the Maraudage 2020 campaign, we set up a multipronged strategy. The 8 steps outlined below were executed with our internal teams and external service providers. How do you go about creating impact in the digital space, for an initiative thats lasts no more than 30 days? This was the challenge before which our approach stood out. The objectives of the campaign were clearly identified before the start of the campaign, and the solutions we offered were not only clear but also best aligned to the Maraudage 2020 and CSN-Construction campaign. The granular insights our tracking tools afforded us helped us optimise multichannel campaigns very quickly for heightened performance. Being attentive, keeping things simple, and making good strategic choices definitely yielded excellent results.